Adobe Experience Cloud · Content
Adobe Experience Manager Sites — enterprise multi-brand CMS
Adobe Experience Manager Sites (AEM Sites) is Adobe's enterprise CMS for websites that require multi-brand, multi-country, multi-language and serious content governance. WolfSellers implements AEM Sites in its modern stack — Edge Delivery Services + Universal Editor + headless GraphQL — and also traditional AEM as a Cloud Service (AEMaaCS), with experience on enterprise corporate sites.
Definition
What is Adobe Experience Manager Sites?
Adobe Experience Manager Sites is the websites component of AEM (Adobe Experience Manager). Unlike AEM Assets (DAM) and AEM Forms (adaptive forms), Sites focuses on delivering enterprise web pages — from corporate landings and product sites to multi-brand experiences with thousands of pages and formal editorial workflows.
AEM Sites has two modern modes: (1) Edge Delivery Services, an edge-native, build-free architecture designed for performance, with authoring in Experience Workspace, Universal Editor, Google Docs or Microsoft Word; and (2) traditional AEM as a Cloud Service with the classic TouchUI authoring, ideal for already-trained teams.
Capabilities
What AEM Sites solves
AEM Sites is not a WordPress. It's a platform for content operations with many editors, formal approvals, compliance, and scale.
- Multi-site management: a master + per-country/region replicas with automatic localization
- Multi-language with live copy + translation workflow (MT + human review)
- Content Fragments + Experience Fragments to reuse structures across sites
- Universal Editor (new): visual WYSIWYG authoring pointing to any frontend stack (React, Next.js, Astro)
- Edge Delivery Services: starts at Lighthouse 100 with Adobe's boilerplate, and every PR is checked with PageSpeed
- Editorial workflows with multi-level approvals and publishing calendar
- Personalization with Adobe Target (A/B/N testing + Real-Time CDP audiences)
- Headless GraphQL APIs for mobile apps and custom frontends
- Compliance: SOC 2, ISO 27001, GDPR-ready
Since 2023
AEM Sites with Edge Delivery Services
Edge Delivery Services is AEM Sites' newest architecture, and it changes the paradigm: instead of JSP/HTL rendered by Java servers, pages are served from the edge with no build step, and code lives on GitHub. Content is authored in Experience Workspace (formerly Document Authoring), the option Adobe recommends for new projects; in Universal Editor with AEM as a Cloud Service; or in Google Docs and Microsoft Word. Adobe's boilerplate starts at Lighthouse 100, and we measure every PR with PageSpeed before it goes live. Result: performance protected on every change, deploys with a merge, and a lower entry curve for non-technical editors.
- Performance: Adobe's boilerplate starts at Lighthouse 100 on mobile and desktop, and every PR is measured with PageSpeed
- Authoring in Experience Workspace, Universal Editor, Google Docs or Microsoft Word (via Google Drive or SharePoint)
- Delivery from two fully redundant edge providers, behind your CDN or Adobe's managed CDN; no servers to operate
- Code on GitHub: every branch gets its own preview URL and ships to production on merge
- Custom blocks in vanilla JavaScript (no heavy frameworks)
- Native A/B experimentation and Adobe Target integration
Decision
Edge Delivery vs traditional AEM as a Cloud Service
Both are official AEM Sites editions. The choice depends on the case.
- Edge Delivery: ideal for corporate, content-heavy sites, non-technical editors, performance-critical. No render servers or build to maintain. Fast launches.
- AEM as a Cloud Service (traditional): ideal for sites with complex rendering logic, deep commerce integrations (AEM storefronts), multi-domain tenants with existing enterprise authoring.
- Hybrid: traditional AEM for the core + Edge Delivery for agile sub-sites (campaigns, microsites).
Delivery
What we do on an AEM Sites implementation
A typical enterprise implementation takes 4-9 months. Our delivery includes:
- Information Architecture: page tree, content model, taxonomy
- Reusable Content + Experience Fragments across sites
- Block/component development (Edge Delivery or HTL/Sling for AEMaaCS)
- Multi-site + multi-language with Live Copy + translation integration
- Integration with AEM Assets (DAM) + Adobe Target (personalization)
- Editorial workflow setup + per-group permissions
- Performance tuning: Core Web Vitals, caching, image delivery
- Migration from the prior CMS (WordPress, Sitecore, Drupal, legacy)
- Training for client editors + developers
Frequently asked questions
What is Adobe Experience Manager Sites?
AEM Sites vs WordPress / Drupal / Sitecore?
What is Edge Delivery Services?
How much does AEM Sites cost?
What is AEM Universal Editor?
Related services
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AEM Sites + Assets + Forms and Adobe Target: enterprise CMS, DAM and personalization at scale for omnichannel experiences.
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Learn more →Adobe Target
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Learn more →Adobe Experience Cloud
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