Experience · CMS & Personalization
Adobe Experience Manager + Target: content, DAM and personalization at scale
AEM is Adobe's enterprise CMS: one of the few that combines content management, digital asset management (DAM) and forms in a single platform. Target adds personalization and A/B testing on top of that content. Together they deliver the right experience, to the right person, at the right moment — across web, mobile and any other channel.
AEM Sites
Experience Manager Sites — enterprise CMS
AEM Sites is the CMS for brands that can't rely on a generic WordPress. Reusable templates, headless + headful authoring, native multi-site and multi-language, solid editorial workflows and the Adobe ecosystem behind it.
We implement it with modern architecture: edge delivery, modern React/Vue components, integration with AEP for data-driven personalization.
- In-context authoring with Edit Mode + Preview Mode
- Editable templates + reusable components
- Multi-site Manager for brands with N sites
- Managed translations + editorial workflows
- Headless GraphQL API + traditional headful
- Edge Delivery Services for LCP <1s
AEM Assets
Digital Asset Management (DAM)
AEM Assets is the DAM layer: a central repository for photos, videos, PDFs and any creative asset. Automatic AI-driven metadata (Adobe Sensei), versioning, approvals, channel distribution and automatic renditions for every context.
- Centralized storage with per-team permissions
- Automatic metadata with Adobe Sensei (tags, recognition)
- Automatic renditions (web, mobile, social, print)
- Dynamic Media for optimized delivery
- Integration with Creative Cloud (Photoshop, Illustrator)
- Distribution to marketplaces, social networks, partners
AEM Forms
Experience Manager Forms
For regulated industries (banking, insurance, telecom, government) that need to capture data with complex forms, approval workflows, e-signatures and document generation. Drag-and-drop design + advanced conditional logic.
- Adaptive forms (responsive + accessible)
- Integrated e-signatures (Adobe Sign)
- Multi-step approval workflows
- Dynamic PDF document generation
- Regulatory compliance (PCI, HIPAA, LFPDPPP)
Adobe Target
Personalization and A/B testing with Adobe Target
Target is Adobe's personalization engine. It integrates natively with AEM + AEP. Run A/B tests, multivariate tests, rule-based or AI-driven personalization (Auto-Target, Auto-Allocate), and product recommendations.
We implement end-to-end personalization strategies: from technical setup to experiment governance (backlog, prioritization, statistical analysis).
- A/B testing + multivariate testing (MVT)
- Auto-Target: AI that assigns the best variant per user
- Auto-Allocate: dynamic traffic reallocation to the winner
- Recommendations with Adobe Sensei
- Personalization based on CDP segments
- Governance: backlog + prioritization + analysis
Architecture
AEM as a Cloud Service vs on-premise
AEM runs in 3 models: Cloud Service (managed by Adobe, recommended for new projects), Managed Services (Adobe-controlled cloud), or on-premise. We help you choose and migrate based on complexity, compliance and budget. New projects almost always go AEM Cloud.
- AEM as a Cloud Service (AEMaaCS) — evergreen
- AEM Managed Services — dedicated cloud
- AEM on-premise — self-hosted (legacy)
- Migration from AEM 6.x on-prem → AEMaaCS
- CI/CD with Adobe Cloud Manager
Integrations
AEM + Adobe Experience Cloud full-stack
AEM's power comes when it's connected to the rest of the Adobe stack. We integrate it with Analytics to measure content, Target to personalize, Campaign/Marketo for automation, AEP for unified data, and Commerce for native catalog/checkout.
- AEM ↔ Analytics (Content Performance)
- AEM ↔ Target (in-page personalization)
- AEM ↔ AEP (CDP audiences)
- AEM ↔ Commerce (catalog + checkout)
- AEM ↔ Marketo / Journey Optimizer
- AEM ↔ Workfront (creative workflows)
Frequently asked questions
When should I use AEM vs WordPress or another CMS?
How much does an AEM license cost?
Can you migrate AEM 6.5 on-prem to AEMaaCS?
Does Target need AEM to work?
Related services
Adobe Experience Manager Sites
AEM Sites — enterprise headless/hybrid CMS for multi-brand, multi-country, multi-language sites. Implementation, Edge Delivery Services, and Universal Editor authoring.
Learn more →Adobe Experience Manager Assets (DAM)
AEM Assets — Adobe's enterprise Digital Asset Management: Sensei AI taxonomy, Smart Crop, Content Hub, native Creative Cloud integration, and creative production pipeline.
Learn more →Adobe Dynamic Media
Dynamic Media in AEM Assets for image and video delivery: smart crop, zoom, 360° spin, streaming, automatic variants, and global CDN integrated with Adobe Commerce.
Learn more →Adobe Experience Cloud
Pillar: Adobe's complete suite — Commerce, Experience Manager, Experience Platform, Target, Marketo, Journey Optimizer, Workfront. We're a Gold Partner implementing the entire stack.
Learn more →Want to discuss your project?
We'll assess your case at no cost and propose a concrete path forward.
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