Data & Analytics

Adobe Experience Platform: unified data, actionable in real time

Your brand captures signals across every channel — web, app, payments, email, physical store, support. Without a unified data platform, those points stay scattered and personalization stays shallow. AEP and its ecosystem (Real-Time CDP, CJA, Analytics, Data Collection) solve this: one customer identity, one real-time profile, one activation engine to any destination.

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Adobe Experience Platform

AEP: the nervous system for your data

AEP is the shared data layer that feeds the rest of Adobe Experience Cloud. Standardized XDM schema, streaming and batch ingestion, cross-device identity stitching, centralized governance. It's the foundation — without AEP, Real-Time CDP and CJA don't exist.

We're active AEP consultants: we help design the XDM schema, define the identity graph, plan ingestion and connect destinations. We have architecture experience — we're ramping up delivery for large projects in LATAM (honest tier B).

Custom XDM schema for your industry
Cross-device identity graph (web, app, CRM, email)
Streaming ingestion (<1s latency) + batch
Governance: usage policies, consent, retention
+200 native connectors (Salesforce, Marketo, AWS, etc.)

Real-Time CDP

Real-Time Customer Data Platform

Real-Time CDP is the application on top of AEP that unifies profiles, builds dynamic segments and activates audiences into execution channels (Meta, Google, Marketo, Journey Optimizer, DSPs). The magic: segments update in real time based on events — an abandoned cart enters the 'high-intent' segment in seconds, not in the nightly batch.

Unified profile per customer (PII stitching)
No-code Segment Builder for marketing
Edge Segmentation: decisions in <50ms
Activation to DSPs (Meta, Google, The Trade Desk)
Activation to Adobe platforms (Target, Campaign, JO)
Governance per segment and per use

Customer Journey Analytics

Customer Journey Analytics (CJA)

CJA is the evolution of Adobe Analytics. Instead of channel silos, it unifies the entire customer journey (web + app + offline + calls + email) in a single view. SQL-like queries over raw data, modeled attribution, cross-device deduplication.

Cross-channel analysis (not just web)
Raw data with user-level granularity
Modeled attribution (first-touch, last-touch, algorithmic)
Virtual Report Suites without traditional Analytics limits
Integration with AEP for unified identity
Executive dashboards + self-service for teams

Adobe Analytics

Traditional Adobe Analytics

For brands that haven't migrated to CJA yet, Adobe Analytics is still the enterprise standard. Deeper than Google Analytics 4 in segmentation, attribution and custom reporting. Implementation via Web SDK or Adobe Launch/Tags.

Implementation with Web SDK (replaces AppMeasurement)
Custom eVars, props and events
Advanced segments + pathing + flow analysis
Collaborative Workspaces
Migration path to CJA when you're ready

Data Collection (Tags)

Adobe Tags — Data Collection

The tagging layer that captures events and sends them to AEP, Analytics, Target and other destinations. Replaces the classic Adobe Launch. Centralized governance, deployment rules, server-side tagging to bypass ad blockers.

Native Tag Manager (Adobe Tags / Launch)
Server-side tagging (Edge Network)
Conditional multi-environment rules
Reusable Data Elements + Extensions
Complete audit log of changes
Bypass ad blockers with an edge domain

How we approach AEP

Our honest approach

AEP is a complex platform with a real learning curve. Our approach is consultative — we build the architectural design, validate data sources, plan phased implementation (ingestion → identity → segments → activation) and accompany operations.

For large-scale full-stack delivery, we work with specialist partners and come in as the local implementer. Honesty: if your project requires a team of 15 dedicated AEP specialists for 6 months, you probably need a bigger boutique — we'll tell you.

Phase 1 — XDM schema design + identity strategy
Phase 2 — ingestion of prioritized sources
Phase 3 — segmentation + activation to key channels
Phase 4 — expansion to new use cases

Frequently asked questions

Do I need AEP if I already have Salesforce CDP or Segment?

It depends on your stack. If you already use Marketo, Target, Campaign or Journey Optimizer, AEP integrates 10x better with them. If your stack is primarily Salesforce, Salesforce Data Cloud is often a better match. Segment is lighter but less powerful for enterprise — AEP wins on scale, real-time edge, and governance.

How much does AEP + Real-Time CDP cost?

AEP pricing is complex (based on active profiles + ingestion volume + license tier). For typical enterprise it starts around $150k USD/year and scales with volume. Requires an annual commitment. We build the business case during the initial consultation to check if ROI justifies it vs alternatives.

How long does it take to implement AEP?

A good-quality AEP project takes 6-12 months to reach 'productive activation' with about 5-10 priority use cases. Later phases are continuous. It's NOT something you implement in one quarter — anyone who promises that has commercial, not technical, incentive.

Classic Analytics vs Customer Journey Analytics?

If you haven't migrated yet, we recommend planning the migration within 12-18 months. CJA is superior in flexibility, cross-channel and long-term pricing. Adobe is pushing CJA as the default. For new projects post-2024, we start directly on CJA.

Want to discuss your project?

We'll assess your case at no cost and propose a concrete path forward.

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