Article
American Express: lead capture Short App on AWS
We built American Express's Short App: short forms to apply for its credit cards, on auto-scaling AWS for hundreds of thousands of simultaneous users.
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American Express captures data from prospective customers through short forms: the Short App. We at WolfSellers developed its landing pages, where traffic from social media and email campaigns lands, on an auto-scaling architecture on Amazon Web Services (AWS) that supports hundreds of thousands of simultaneous users.
Project overview
| Item | Detail |
|---|---|
| Client | American Express |
| Industry | Financial services: credit cards |
| Project type | Lead capture landing pages with short forms (Short App) |
| Platform | Amazon Web Services (AWS), with an auto-scaling architecture |
| What WolfSellers did | Developed and maintained the landing pages, with data capture, validation and verification processes |
| Capacity | Hundreds of thousands of simultaneous users |
The challenge
American Express needed to capture, quickly and securely, the basic information of people arriving from its social media and email campaigns, and let them apply for one of its credit cards.
The solution
Landing pages with short forms
We developed the Short App landing pages. People arriving from a campaign fill in their basic information and can apply for one of several credit card options.
AWS infrastructure
The Short App was built on AWS with an auto-scaling architecture that supports hundreds of thousands of simultaneous users and data capture, validation and verification processes.
Results
- One destination for campaigns: social media and email traffic lands on pages built to capture applications.
- Capacity: the auto-scaling architecture supports hundreds of thousands of simultaneous users.
- Validated data: capture includes data validation and verification processes.
- Maintenance: when we published this case study, we were also in charge of maintaining the landing pages.
What applies to other financial services projects
- Short forms. Asking only for basic information shortens the path from campaign to application.
- Infrastructure for campaign peaks. An auto-scaling architecture absorbs the traffic that campaigns generate.
- Validate at capture. Data validation and verification are part of the application flow.
For more context, read our article on digital experience for financial services in Mexico.
Related services
If this topic is relevant to your business, these services from WolfSellers can help you implement it:
