Article
Más Bodega: B2B wholesale store and upgrade to Adobe Commerce 2.4.3
We redesigned Más Bodega y Logística's B2B wholesale store: Adobe Commerce 2.3.1 to 2.4.3, click and collect, intelligent search, a chatbot and WhatsApp.
On this page
Más Bodega y Logística was founded in 1923 as a small grocery store in downtown Monterrey. Before the end of 2021, we at WolfSellers began redesigning its B2B wholesale store on Adobe Commerce (formerly Magento): we upgraded the platform from version 2.3.1 to 2.4.3 and enabled click and collect, intelligent search, marketing campaigns, a chatbot and WhatsApp.
Project overview
| Item | Detail |
|---|---|
| Client | Más Bodega y Logística |
| Industry | Wholesale |
| Market | Mexico |
| Project type | B2B store: redesign, version upgrade and new features |
| Platform | Adobe Commerce (formerly Magento), from version 2.3.1 to 2.4.3 |
| What WolfSellers did | Redesign, version upgrade, UX, catalog and product rule improvements, and new features |
| Integrations | The company's internal systems; WhatsApp |
| Timeline | The redesign started before the end of 2021 |
The challenge
On the B2B store, Más Bodega's customers bought wholesale from the company's various distribution centers in Mexico. Más Bodega wanted to fully customize its store with the essence of the brand, for a B2B segment where speed and efficiency are key to keeping customers satisfied.
The solution
Version upgrade
The redesign started with the upgrade from version 2.3.1 to 2.4.3, which opened the door to improvements and new features.
Pricing and catalog rules
Business rules to consolidate pricing, promotions and catalog, with connections to the company's internal systems.
Improvements and new features
- User experience, catalog and product rule improvements.
- Click and collect.
- Intelligent search.
- Marketing campaign management.
- Chatbot with automated responses, and WhatsApp.
Results
- Version upgrade: the store moved from Adobe Commerce 2.3.1 to 2.4.3.
- More ways to buy and to serve customers: click and collect, intelligent search, a chatbot and WhatsApp.
- Continuous growth: Más Bodega's growth made it possible to start improvements in web design, user experience and artificial intelligence implementation.
What applies to other B2B wholesale projects
- Upgrade first. Moving up a version was the step that enabled the new features.
- Pricing and catalog by rules. In wholesale, pricing, promotion and catalog rules are the foundation of the store.
- Speed and efficiency. In B2B, they are what keeps customers satisfied.
For more context, read our article on Adobe Commerce B2B native capabilities.
Related services
If this topic is relevant to your business, these services from WolfSellers can help you implement it:
