Article
AT&T Mexico: B2C online store with an outlet on Adobe Commerce
We built AT&T Mexico's B2C store on Adobe Commerce: hundreds of physical and non-physical products, and an outlet for thousands of simultaneous users.
On this page
AT&T, the telecommunications carrier that entered Mexico in 2015, faced an inventory challenge in its B2C online store: hundreds of tangible and intangible products and an outlet that drew thousands of users at once. We at WolfSellers built that store on Adobe Commerce (formerly Magento), with fully customized parameters for AT&T.
Project overview
| Item | Detail |
|---|---|
| Client | AT&T Mexico |
| Industry | Telecommunications |
| Market | Mexico |
| Project type | Custom B2C online store |
| Platform | Adobe Commerce (formerly Magento) |
| What WolfSellers did | Built and evolved the store, with an emphasis on inventory management |
| Catalog | Hundreds of products, tangible and intangible |
The challenge
AT&T's catalog combined hundreds of tangible products, such as devices, and intangible ones, such as services. On top of that, the outlet section drew thousands of simultaneous users who sometimes sold out inventory within seconds.
The solution
Custom B2C store
We implemented the store on Adobe Commerce with fully customized parameters for AT&T.
Inventory management
Inventory management played a very important role in the project: the store handled physical and non-physical products in a single catalog.
Outlet for demand peaks
Adobe Commerce's infrastructure let the outlet section serve thousands of simultaneous users.
Results
- A mixed catalog: hundreds of tangible and intangible products in one store.
- Outlet on demand: the section served thousands of simultaneous users, who sometimes sold out inventory within seconds.
- Continuous evolution: over the years, the store kept innovating, and for our development team it was a major challenge and a learning experience.
What applies to other telecom projects
- Inventory rules. Physical devices and non-physical products share the same catalog, and inventory management has to cover both.
- Design for peaks. An outlet can concentrate thousands of users within seconds.
- A telecom store is never finished. AT&T's kept evolving for years.
For more context, read our article on Adobe Commerce for telecom companies in Mexico.
Related services
If this topic is relevant to your business, these services from WolfSellers can help you implement it:
