Article
Bonafont: UX consulting and a new shopping experience on Adobe Commerce
After UX consulting, we implemented a new shopping experience on Adobe Commerce for Bonafont, with reliable data and integrations to measure and decide.
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Bonafont decided to completely rethink its online store. The project started with a user experience (UX) consulting engagement; then we at WolfSellers implemented a new front-end experience on Adobe Commerce (formerly Magento), with reliable data and third-party integrations to measure and make decisions.
Project overview
| Item | Detail |
|---|---|
| Client | Bonafont |
| Industry | Bottled water |
| Market | Mexico |
| Project type | New shopping experience, building on a UX consulting engagement |
| Platform | Adobe Commerce (formerly Magento) |
| What WolfSellers did | New front-end user experience, measurement and third-party integrations |
| Integrations | Bonafont's logistics systems; third-party measurement tools |
The challenge
The way of selling online had changed, and with it the way brands wanted to grow in the digital market. Bonafont wanted to completely rethink its online store and have measurements to support its decisions.
The solution
UX consulting
The project was based on a UX consulting engagement, in which expert teams analyzed the online store before changing it.
New front-end experience
We implemented a new user experience on the Adobe Commerce front end.
Data and integrations
We integrated third-party tools to obtain reliable data and measurements to support decision-making. The store was integrated with all of Bonafont's logistics systems.
Results
In the short term, the changes were:
- Reducing the bounce rate.
- Stabilizing the average order volume.
- Growing new customers with less digital advertising spend.
After the UX change, sales and brand positioning also grew.
What applies to other consumer goods projects
- Diagnose before redesigning. UX consulting was the starting point of the project.
- Measure from the start. Third-party integrations provided the data to decide.
- Connect the store to logistics. The store was integrated with all of Bonafont's logistics systems.
For more context, read our article on ecommerce for CPG and consumer goods in Mexico.
Related services
If this topic is relevant to your business, these services from WolfSellers can help you implement it:
