Article
Personalize the Shopping Experience with Adobe Commerce
Generate 100% personalized experiences for your customers with Adobe Commerce. Discover how Bonafont increased its sales and customer loyalty through relevant, impactful UX/UI improvements on their website.
The client
The way eCommerce is done has changed, and with it, the way brands want to expand in the digital marketplace. That's why Bonafont decided to completely reinvent its eCommerce presence.
UX consulting and new experience
The process was grounded in a UX consulting engagement where expert teams participated in a thorough analysis of the eCommerce platform. A new user experience was implemented on the FrontEnd using Adobe Commerce, enabling the collection of reliable data and the development of various third-party integrations — all to generate measurements that informed key business decisions.
The short-term goals included reducing the customer bounce rate, stabilizing the average order volume, and driving new customer growth while decreasing digital advertising spend. The eCommerce platform is fully integrated with all of Bonafont's logistics systems.
Results and impact
Since its UX transformation, the platform has seen exponential growth in sales, brand positioning, and bounce rate reduction, among other improvements.
This eCommerce site is in constant evolution, delivering an innovative experience to its customers.
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