October 7, 2026
Adobe Campaign v8: How to Migrate from Campaign Classic v7
What Adobe Campaign v8 is, what changes from Campaign Classic v7 (Managed Cloud Services, mid-sourcing, Snowflake) and how to plan the migration, step by step.
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Marketing
9 articles about Marketing. Explore implementation guides, technical decisions and project experience from WolfSellers.
August 25, 2026
How to Choose a Marketing Automation Platform: A Guide for B2B and B2C Companies in Mexico
A practical guide to choosing the right marketing automation platform based on business type, digital maturity, and B2B or B2C goals in Mexico in 2026.
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August 3, 2026
Adobe Workfront for Marketing Operations: Planning, Review and Campaign Approval
How WolfSellers implements Adobe Workfront as a Marketing Operations hub: brief workflows, creative review, approval cycles and campaign coordination.
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July 7, 2026
Adobe Journey Optimizer: When to Adopt It and How We Implement It
What Adobe Journey Optimizer (AJO) is, real use cases, how it compares with Marketo Engage and what your team needs in place to implement it successfully.
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June 29, 2026
CX Strategy: Why Technology Alone Is Not Enough
Customer experience is won with strategy, clean data and connected processes, not by buying software. What a CX strategy is and how to design one.
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June 9, 2026
Digital Experience 2026: AI, Brand Visibility and the Content Supply Chain
Four digital experience trends for 2026: AI that interprets your brand, an agentic content supply chain, real-time personalization and open ecosystems.
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June 9, 2026
Is Your Website Optimized for LLMs? The New Frontier of Digital Discovery
Users now discover brands in ChatGPT, Gemini and Perplexity answers. What GEO is and how Adobe LLM Optimizer measures and improves your brand's AI visibility.
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June 1, 2026
Adobe Marketo Engage: what it is and when it makes sense to adopt it for B2B marketing
What Adobe Marketo Engage is and what it's used for in B2B marketing: lead scoring, nurturing and ABM, how it fits Adobe Experience Cloud and when to adopt it.
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May 25, 2026
E-commerce in Mexico 2026: platforms, payments, logistics and key resources
Platforms, payment methods, logistics, marketing, tax compliance and associations every e-commerce business operating in Mexico needs to know in 2026. A practical guide for retail, brands and B2B.
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