Article
DDVC: B2B online store for dental supplies on Adobe Commerce
Depósito Dental Villa de Cortés (DDVC) has sold online on Adobe Commerce since 2021: B2B credit, Conekta, coupons and interest-free installments with Openpay.
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Depósito Dental Villa de Cortés (DDVC) has distributed dental materials and supplies in Mexico since 1986. In July 2021 it opened its online store on Adobe Commerce (formerly Magento), and we have worked with DDVC on it since that year: B2B credit payments, integration with its ERP, Conekta, coupons and interest-free installments with Openpay.
Project overview
| Item | Detail |
|---|---|
| Client | Depósito Dental Villa de Cortés (DDVC) |
| Industry | Distribution of dental materials and supplies |
| Market | Mexico |
| Project type | B2B online store and its phased evolution |
| Platform | Adobe Commerce (formerly Magento) |
| What WolfSellers did | Development of the store and its phases: payments, modules, promotions, navigation and cart |
| Integrations | DDVC's ERP; Conekta; Openpay with interest-free installments |
| Timeline | Since 2021; the online store opened in July 2021 |
The challenge
DDVC manages a broad catalog, from specialized dental materials to essential products for dentists, with complex business rules and many different promotions and catalogs. Moving that operation to an online store required a deep understanding of the business while also taking care of the platform's performance and security.
The solution
B2B store on Adobe Commerce
The store opened in July 2021 on Adobe Commerce. The tools DDVC adopted streamlined its internal processes: more efficient management of online sales and integration with its enterprise resource planning (ERP) system.
B2B credit payments and modules
We implemented tailored solutions, such as B2B credit payments, and integrated modules such as Free Gift.
Phase 2: payments and promotions
Phase 2 of the store added, among other improvements:
- Conekta integration.
- Discount coupons.
- Interest-free monthly installments (MSI) with Openpay.
Navigation and cart
Platform updates improved navigation, the clarity of the product offering and the shopping cart.
Results
- Order record: in February 2024, DDVC recorded its all-time high in online orders.
- Channel preference: when we published this case study, in May 2024, approximately one-third of its customers preferred to buy online.
- Online sales: the Phase 2 improvements drove online sales growth.
At that point, the next step was migrating the store to a Progressive Web App (PWA).
What applies to other dental distribution and healthcare projects
- Understand the business rules before building. The complexity of DDVC's rules, promotions and catalogs was a challenge for the whole team.
- Let B2B customers pay the way they pay. B2B credit works alongside Conekta and interest-free installments through Openpay.
- Launch in phases. The store went live in 2021 and Phase 2 added payments and promotions.
For more context, read our article on healthcare and pharma ecommerce in Mexico.
Related services
If this topic is relevant to your business, these services from WolfSellers can help you implement it:
